Ipsos Named #1 Most Innovative Insights & Analytics Company in GRIT Report for Third Consecutive Year

Ipsos has once again claimed the top spot in the 2025 GRIT (GreenBook Research Industry Trends) Top 50 Most Innovative Companies in Insights & Analytics ranking—marking its third consecutive year as the global leader. This prestigious recognition underscores Ipsos’s sustained excellence in forward-looking research and its strategic investment in AI-driven innovation, which is delivering tangible value and impact for clients worldwide.

The GRIT report, based on insights from 1,462 consumer insights and market research firms globally—including clients, suppliers, and industry professionals—measures how strongly companies are associated with innovation. Ipsos stood out significantly, earning the highest association with innovation among all participants.

Beyond the overall ranking, Ipsos also secured the #1 position in both the Full-Service Supplier and Qualitative Research Supplier categories. The report noted: “In a year marked by socioeconomic uncertainty and the rapid commercial adoption of AI, this outcome may reflect the market’s preference for proven resilience and substance over superficial novelty.”

Ipsos continues to push industry boundaries through innovations such as Ipsos.Digital—an agile, real-time research solution—and pioneering work in AI-powered consumer modeling, including synthetic data generation and “digital twin” simulations of consumer behavior. At the same time, the company maintains unwavering commitment to data quality, methodological rigor, and ethical standards, ensuring that innovation serves insight—not the other way around.

About Ipsos

Ipsos is one of the world’s largest market research and consulting firms, operating in 90 markets with a team of over 20,000 professionals. Since entering China in 2000, Ipsos has empowered business decision-making across dozens of sectors—including FMCG, financial services, automotive, technology, and healthcare—by delivering high-impact insights on trends, brand strategy, innovation, customer experience, channel optimization, and more.

Guided by its mission to “Unlock the Power of People,” Ipsos combines human understanding with cutting-edge technology to help organizations navigate complexity and drive sustainable growth.

Source: Ipsos