Lazada Philippines 12.12 Sale: Electronics GMV Reaches 11 Times Daily Average

Electronics performed exceptionally well during Lazada Philippines' 12.12 Mega Sale, with GMV surging to 11 times the daily average. Beauty and home categories also achieved significant growth in the official brand zone, LazMall. Filipino households are increasingly inclined to purchase smart devices, entertainment systems, and appliances through e-commerce platforms, particularly emphasizing product durability and reliability.