Essence Sun Cream

ESSENCE SUN CREAM

A sunscreen that contains the nature of Busan's sea, this product is a mixed sunscreen (organic + inorganic) essence sunscreen with strong UV protection and skin affinity, and is a global travel essential that completes the balance between city and nature, function and emotion.

The key ingredient is seaweed extract from Busan's sea, which provides rich minerals and moisture to the skin, and provides a soothing and moisturizing effect even during long outdoor activities. It is designed to optimize skin condition especially during travel when exposed to sea breeze and strong sunlight, and provides a comfortable feeling even for skin sensitive to external stimuli.

The mixed sunscreen formula that combines the spreadability of organic sunscreen and the stability of inorganic sunscreen adheres lightly and smoothly without white cast, and delivers a low-irritation blocking effect even to sensitive skin. In addition, it has passed a water resistance test that is strong against sweat and sebum, and boasts a blocking power that is optimized for leisure and travel.

The design is also one of the differentiating factors of this product. The emotional package design visualizes natural elements such as waves, seaweed, and sand of Busan's ocean, conveying the refreshing feeling of a resort to consumers. In particular, the slim tube package is highly portable and can be easily put in any travel bag or pouch, making it a must-have item for domestic and international travelers.

The application of eco-friendly materials that take sustainability into account is also a source of pride for this product. It goes beyond a simple functional product and enhances the brand value as a K-beauty product that also contains a sense of responsibility for the environment.

While many sunscreens on the market only emphasize UV protection, this product is a next-generation hybrid suncare solution that perfectly fits the lifestyle of modern consumers, designed by comprehensively considering moisturizing, soothing, skin protection, emotional design, sustainability, and global mobility.

Currently, in order to conquer the global market centered on Europe and Southeast Asia, we are implementing various promotional strategies such as SNS and influencer marketing, local customized advertising campaigns, and travel concept content linkage, and this product is expected to spread globally based on the identity and technological prowess of K-beauty.