300,000 Visitors and 9 Million Orders Validate Tech Breakthrough: ROBOT MALL Pop-up Store at HOPSON One Concludes Successfully

After 31 days of technological excitement, the ROBOT MALL pop-up store at Heshenghui concluded successfully on November 30. As a landmark initiative marking its first entry into an urban core business district, the ROBOT MALL pop-up not only became a popular tech destination but also achieved dual breakthroughs in B2B commercial conversion and C2C market awareness, significantly advancing the robotics industry from industrial applications to mass consumer adoption.

31 Days of Market Frenzy: Dual-Sided Growth and Record-Breaking Metrics

Located in Block 21 on the B2 level of Heshenghui, the ROBOT MALL pop-up store saw soaring foot traffic from day one. Data shows that it welcomed over 300,000 visitors during the event, averaging more than 10,000 daily visitors, establishing itself as a new tech landmark in Beijing’s core commercial area.

Beyond its popularity, the pop-up delivered outstanding commercial results. Over 90 scheduled robot parade performances captivated audiences, creating a unique technological spectacle at Heshenghui and sparking widespread organic sharing among consumers. The on-site showcase of service robots and smart educational robots generated over 600 direct sales orders while achieving a strategic breakthrough in the B2B market—multiple robotics products and industry solutions tailored for commercial use gained strong recognition from partners across retail, education, and service sectors through immersive offline demonstrations, resulting in over 9 million RMB in potential orders.

Notably, the pop-up model provided an efficient channel for B2B robotics products to reach end consumers and test real-market responses. One commercial service robot, showcased in context-specific scenarios, attracted over ten enterprise clients who proactively reached out. Nearly ten units have already been sold, generating millions in confirmed orders—clearly demonstrating the pop-up's value as a platform for B2B lead generation and transaction conversion, accelerating the integration of B2B robotics into consumer-facing environments.

More Than Just a Photo Op: The Pop-Up Model Unlocks Full-Chain Value

The ROBOT MALL Heshenghui pop-up was far more than just a lively tech carnival. The robot-centric pop-up format has emerged as an effective bridge connecting cutting-edge technology with consumer markets, driving tangible business growth and partnership opportunities.

In the consumer market, a month-long concentrated presence in a prime commercial zone significantly boosted brand awareness and influence for ROBOT MALL and its featured robotics brands, transforming intelligent robots from screen-based tech concepts into tangible, interactive everyday experiences—effectively lowering the public's barrier to understanding advanced technology. On the B2B front, the event drew deep engagement from partners across retail, education, and commercial real estate, facilitating concrete collaborations in experiential retail, customized product development, and channel expansion.

More importantly, real-world consumer interactions provided invaluable frontline data. From feedback on humanoid robot interactions to scenario adaptability of smart service robots, direct consumer engagement allowed products to be tested in practice, offering precise insights for future product iterations and market strategy refinement.

Immersive Tech Engagement Sustains Consumer Excitement

Immersive technological experiences were the key to the pop-up’s success in winning fans. At the event, humanoid robots such as Unitree's G1 and Accelerated Evolution's Booster T1 demonstrated agile movements, while CloudMinds' biomimetic robotic dogs performed high-difficulty interactions. UBTECH’s smart education robots delivered fun, engaging experiences. Practical demonstrations like coffee robots crafting precise latte art and ice cream robots making desserts on-site allowed consumers to directly experience the convenience and novel consumption enabled by technology.

Here, robots transformed into conversational, touchable, and service-providing companions, igniting public enthusiasm and nurturing latent consumer demand—laying a solid user foundation for the broader market adoption of robotics technology.

Expanding Across Beijing’s Commercial Hubs: Franchise Model Kicks Off Nationwide Rollout

Leveraging the proven success of the pop-up model, ROBOT MALL will accelerate its expansion across multiple districts and popular commercial zones in Beijing, bringing tech experiences to a wider consumer base. Excitingly, the next ROBOT MALL pop-up is set to launch in another core Beijing business district this month—stay tuned for more surprises.

As a key commercial operation project of Beijing Yizhuang Robotics Technology Industry Development Co., Ltd., ROBOT MALL will now adopt a "permanent + franchise" strategic model. Anchored by flagship stores and supported by multiple satellite locations in malls and supermarkets, ROBOT MALL will open nationwide franchise opportunities, providing partners with mature product systems, operational standards, and scenario-based solutions. This will shift robotics experience spaces from short-term pop-ups to long-term permanent presences, expanding from major cities to national coverage—enabling more consumers to access cutting-edge technology products locally, while building a broader commercial ecosystem for the robotics industry.

From its debut in a core business district to breaking into the B2B market, and from single-location pop-ups to a nationwide franchise network, ROBOT MALL is actively driving market transformation in the intelligent robotics industry. As more experiential spaces open and the franchise system matures, the once "futuristic companion"—the robot—is rapidly stepping into our daily lives with greater approachability and intelligence.