More News Online Sources 12 Feb 2026 views ( )

Kevin Durant Named CeraVe’s New “Leg Ambassador” in Global Campaign

CeraVe, the #1 dermatologist-recommended moisturizing brand worldwide, has launched its new global campaign—“Moisturise Like a Derm”—featuring basketball superstar Kevin Durant (KD) as its latest ambassador. With body skin often overlooked despite being up to twice as dry as facial skin, CeraVe is teaming up with Durant to spotlight the importance of full-body hydration using its beloved Daily Moisturising Lotion.

Backed by science—87% of dermatologists agree that body moisturizing is just as essential as facial care¹—the campaign leverages Durant’s personal experience with dry skin to demonstrate how CeraVe’s dermatologist-developed formulas deliver effective solutions for all skin types.

CeraVe and Durant are redefining the narrative around “skin shame” moments—those unexpected, publicly scrutinized instances when neglected dry skin becomes a viral talking point. Once famously criticized online for his visibly dry legs and ankles, Durant has now embraced his story as a catalyst for change. This bold, social-first campaign transforms internet memes into teachable moments about skin health, blending pop culture with clinical credibility through collaborations with influencers and board-certified dermatologists.

The rollout began with a series of viral “teaser” moments designed to spark curiosity and conversation. It started when Durant playfully responded to old tweets mocking his dry skin. Soon after, paparazzi-style photos surfaced of him applying CeraVe lotion post-workout at the gym—igniting widespread discussion among sports commentators and fans alike about his newfound skincare routine. True to CeraVe’s educational ethos, certified dermatologists and skincare experts quickly joined the dialogue, turning the buzz into a masterclass on the science behind CeraVe’s formula: three essential ceramides identical to those naturally found in skin, plus patented MVE Technology for 48-hour hydration.

The campaign reached its climax today with Durant unveiling himself as CeraVe’s official “Leg Ambassador” in a humorous yet empowering social media video. Showcasing his now “endlessly hydrated” legs, the spot directly addresses years of online chatter about his dry ankles—turning past criticism into a celebration of transformation.

Additional content will roll out featuring Dr. Wallace Nozile, a board-certified dermatologist who ensured Durant’s skin stayed optimally moisturized throughout the campaign shoot. By centering on this real-life glow-up, CeraVe delivers its message through an authentic, entertaining lens—making full-body hydration relatable, relevant, and even fun.

“We’re thrilled to bring the ‘Moisturise Like a Derm’ platform to life through Kevin Durant’s genuine story,” said Melanie Vidal, Global General Manager of CeraVe. “With 87% of dermatologists affirming that body care is as vital as facial care, we’re using our expertise—and cultural insight—to communicate this truth in a way that resonates with today’s fast-moving, digitally native audiences.”

About CeraVe Daily Moisturising Lotion

Developed with dermatologists, CeraVe’s non-greasy, fast-absorbing daily lotion is suitable for normal to dry skin on both face and body. Formulated with three essential ceramides (1, 3, 6-II) that help restore the skin’s natural barrier, it delivers 48 hours of hydration and can improve skin barrier function in just one hour—with up to 80% reduction in dryness symptoms².

Key Ingredients:
• Three skin-identical ceramides (EOP, NP, AP) to replenish vital lipids
• Hyaluronic acid to retain moisture
• Dimethicone for softness and elasticity
• Petrolatum to create a protective barrier against dryness, flaking, and irritation

MVE Technology: A unique multivesicular emulsion delivery system that gradually releases moisturizing ingredients over time, ensuring continuous hydration long after application.

Source: CeraVe