STARTRADER officially became an NBA Official Partner in 2026

The globally recognized trading broker announced today its alliance with the National Basketball Association (NBA), marking a significant milestone in the brand’s long-term strategic roadmap and global expansion. This partnership not only underscores STARTRADER’s unwavering growth mindset but also highlights its robust capabilities in scaling internationally.

From this moment forward, STARTRADER will be prominently visible to NBA fans across multiple core touchpoints. The brand will appear on in-arena signage, within game broadcasts, and across the league’s dedicated digital and media platforms—integrating seamlessly into key NBA engagement and marketing channels. Through the NBA’s year-round digital content, broadcast exposure, and select live events, STARTRADER will significantly amplify its global visibility. Concurrently, the company is actively developing joint corporate social responsibility (CSR) initiatives with the NBA to further enhance its worldwide influence and innovative storytelling.

Peter Karsten, CEO of STARTRADER, stated: “This collaboration fully reflects STARTRADER’s vision of becoming a truly global brand. Partnering with an institution of the NBA’s caliber and global reach not only reaffirms market confidence in our brand but also positions us alongside world-class organizations that share our commitment to sustainable, long-term growth. The significance of this partnership extends far beyond co-branding—it represents a pivotal step in STARTRADER’s ongoing mission to expand its global footprint and deepen international impact.”

David Watts, NBA Managing Director for Middle East Strategy and Development, added: “We are excited to strengthen our collaboration with STARTRADER as we continue to grow the game of basketball and the NBA’s presence across the Middle East. This region is critically important to the league, and this partnership demonstrates our shared ambition to work with forward-thinking brands that leverage technology and innovation to meaningfully connect with fans.”

This alliance reflects the momentum STARTRADER has steadily built over the years and affirms its strategic alignment with world-class institutions possessing cross-cultural and cross-market capabilities. It also resonates powerfully with the brand’s recently launched repositioning theme: “Inspired by Trust, Driven by Momentum,” which anchors its long-term strategy for global ambition.

At the heart of this partnership lies STARTRADER’s enduring commitment: “Making global trading more accessible and trustworthy.” Guided by its founding principle—“Empowering every trader, beyond language and borders”—STARTRADER shares a profound synergy with the NBA’s mission to unite hundreds of millions of fans worldwide through basketball, transcending cultural and geographic boundaries. Through transparent market access, advanced trading tools, and a robust support infrastructure, STARTRADER is dedicated to fostering a healthy trading environment where traders and partners can grow with confidence and stability.

As the NBA celebrates its 80th anniversary, STARTRADER remains firmly grounded in the solid foundation it has built over the years. In an ever-evolving global financial landscape, the company is committed to driving long-term, sustainable growth. This partnership stands as a clear declaration of STARTRADER’s evolution into a leading international financial brand, confidently stepping onto the center stage of the global arena.

About STARTRADER
STARTRADER is a globally leading Contracts for Difference (CFD) broker, offering traders worldwide access to a diverse range of instruments including forex, precious metals, indices, and commodities. Clients can trade flexibly via the MetaTrader platform, STAR App, and STAR Copy.

The company is regulated by five major authorities: the Australian Securities and Investments Commission (ASIC), the Financial Services Authority (FSA), the Financial Services Commission (FSC), the Financial Sector Conduct Authority (FSCA), and the Seychelles Financial Services Authority (SCA). With a steadfast commitment to compliance, transparent trading conditions, and exceptional client service, STARTRADER has earned the trust of clients and partners around the globe.

STARTRADER—Connecting the future of global finance with expertise and vision.

Source: STARTRADER