LG Chem Joins Hands with Haier to Establish Joint Laboratory

On December 1, LG Chem announced a strategic partnership with Haier Smart Home Co., Ltd. (hereinafter referred to as "Haier Smart Home") to establish a joint laboratory aimed at strengthening new product development and technological collaboration, providing innovative smart home appliance solutions for users. Steven Kim, Head of LG Chem's ABS Business Division, Li Yang, Vice President of Haier Smart Home, and others attended the signing and unveiling ceremony.

The laboratory will leverage LG Chem's strengths in high-performance materials and Haier Smart Home's expertise in advanced manufacturing and technological innovation within the home appliance industry. Focusing on core areas such as new appliances, new materials, and new processes, it will address specific technical challenges during new product development, accelerating technological breakthroughs and the practical application of research outcomes.

Furthermore, as the global home appliance market gradually upgrades toward higher-end, smarter, and more personalized product structures, both parties will build upon this collaboration to achieve technological synergy and mutual market success through enhanced cooperation and innovative applications, establishing a strategically empowering partnership.

As a globally leading ABS manufacturer, LG Chem has an annual ABS production capacity of 2.3 million tons, ranking first in international market share, and provides customers with high-value-added ABS materials through a diversified product portfolio. Meanwhile, LG Chem was the first in the industry to launch eco-friendly recycled PCR ABS and bio-based BCB ABS materials, demonstrating its commitment to advancing green, low-carbon transformation and driving sustainable development through technological innovation.

This joint laboratory marks another significant milestone in deepening cooperation between the two parties. It is expected that, starting from collaborative technology and product development and mutually beneficial market growth, both sides will enhance their competitiveness and influence in the industry, jointly leading innovative development in the global home appliance sector.