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01 Jan 2026
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NRF 2026: Retail’s Big Show Asia Pacific Makes a Powerful Return to Singapore
Following two years of tremendous success, NRF 2026: Retail’s Big Show Asia Pacific—the premier event for retail leaders, innovators, and solution providers across the Asia-Pacific region—will make a powerful return to Singapore from June 2–4, 2026. Over three dynamic days, more than 11,000 retail professionals from 80 countries will gather to learn, explore, and connect.
The 2026 theme, “The Next Now,” reflects the region’s position on the cusp of massive transformation, driven by a rapidly expanding middle class projected to reach 3.5 billion people within the next decade. This demographic surge is accelerating investment in technology and innovation across retail to meet rising consumer expectations. At NRF 2026 Asia Pacific, retailers will explore how to harness this momentum and seize opportunities for success.
“Asia Pacific is setting the pace for global retail—and the world is watching,” said Ryf Quail, Managing Director of RX APAC (formerly Reed Exhibitions APAC). “Under the theme ‘The Next Now,’ NRF 2026 Asia Pacific will showcase how retailers are turning data, design, and digital innovation into blueprints for the future of commerce.”
Step Into “The Next Now” of Retail Innovation
Held across two levels of the Marina Bay Sands Convention Centre with a total exhibition space of 23,000 square meters, the three-day event will feature:
- 11 keynote sessions led by global C-suite executives
- 18 breakout sessions diving deep into emerging trends
- 12 invitation-only roundtables fostering high-level dialogue
These sessions will address 15 critical themes
- Agentic AI & Business: Insights into the latest evolution of artificial intelligence
- AI’s Impact on Retail: Cross-functional collaboration and organizational transformation
- Hyper-Experientialism: The return of emotionally immersive brands
- Cross-Border Commerce: Navigating its inherent complexities
New and returning highlights include:
- Foodservice Innovation Zone (NEW!) – Exploring the convergence of food and retail experiences
- Innovators Showcase – Expanded by 40% from last year, featuring 42 world-class retail innovations, all launched in 2026
- NRF APAC Partner Lounge (NEW!) – An exclusive space connecting retailers with partners, accelerators, and market-entry experts
- National Pavilions – Representing Vietnam, Australia, South Korea, France, China, and Singapore
Throughout the event, attendees will enjoy abundant networking opportunities—from curated matchmaking sessions and dedicated lounges to daily happy hours—designed to turn meaningful conversations into lasting business relationships.
The exclusive, invitation-only NRF APAC CEO Club will also return, offering a private forum for up to 100 retail CEOs to exchange insights, discuss strategy, and build regional partnerships.
A Global Stage for Regional Powerhouses
Samuel Kim, Vice Chairman and Group CEO of Lotte Retail, remarked: “Asia Pacific retail is evolving faster than anywhere else in the world. NRF 2026 Asia Pacific exists to celebrate that energy—it’s where ideas become action and where the next wave of retail transformation begins.”
The event is guided by a powerful Advisory Council of retail leaders, including Nandita Sinha (Myntra), Eva Baquedano (Loewe), Jonathan Burks (Coupang), and Rio Popeye Inaba (Suntory).
All-Access Passes go on sale starting December 10, 2025, unlocking the full NRF Asia Pacific experience—learn directly from the world’s leading retail innovators, gain actionable insights to accelerate your business, and experience the future of retail firsthand over three immersive days.
Retailers based in mainland China who register between December 10, 2025, and March 31, 2026 will be eligible to receive a complimentary All-Access Pass to NRF 2026 Asia Pacific (subject to terms and conditions).
