Company News Online Sources 01 Jan 2026 views ( )

New York's Popular Burger Joint, Shake Shack, Lands in Shanghai! A New Trendy Addition to the Culinary Map

On January 1, 2026, the much-anticipated legendary burger brand from New York, Shake Shack, opened its doors at the Century Link Plaza in Shanghai. With its signature Angus beef burgers, irresistibly crispy crinkle-cut fries, and globally acclaimed "slow-fast food" concept, this New York-based eatery is set to open a new chapter of gourmet experiences in the heart of Pudong, offering authentic New York flavors to local white-collar professionals and quality-conscious families.

Prime Location: Centrally Located in Pudong, the Hub of Activity
Situated at No. 1192 Century Avenue within the Century Link Plaza, Shake Shack's newest outlet occupies what can be described as the "golden C position" within Shanghai's commercial landscape. As an intersection for metro lines 2, 4, 6, and 9, the plaza attracts nearly half a million visitors daily, making it one of the most vibrant commercial arteries in Pudong.
Geographically, Century Link not only connects the skyscrapers of Lujiazui Financial City but also synergizes with mature commercial entities such as 96 Square and Bailian Century Shopping Center, forming a high-end consumption circle that radiates throughout Pudong. Within a radius of 1.5 kilometers, over 150,000 office workers and 30,000 residents of upscale neighborhoods form the core target audience for Shake Shack.
Notably, Century Link Plaza features an area called "1192 Lane," which beautifully blends traditional Shanghai-style architecture with modern commerce, providing a unique backdrop for Shake Shack to showcase its offerings, creating a delightful fusion of New York flavors and Shanghai charm.
Design Insights: Where New York Meets Modern Shanghai, Perfect for Social Media Check-ins!
Continuing with its iconic minimalist design style, the Shanghai Century Link store adopts a "modern integration" concept, seamlessly blending New York urban vibes with Shanghai's refined elegance. The interior, predominantly green, is accented by warm wooden decor and large windows that invite natural light, crafting a bright and airy dining environment. Wall designs inspired by Shanghai's skyline complement neon signs, incorporating local elements tastefully.

The layout of the 179.2 square meter space is thoughtfully divided into sections that balance comfort and flow: quick seating near the ordering counter facilitates solo diners; central lounging areas with cozy sofas are ideal for friends to gather; and window-side "check-in spots" allow customers to enjoy both their meals and views of the bustling mall.
Complete Dining Guide: Efficient Weekday Meals, Relaxing Weekend Enjoyments
To celebrate its opening, Shake Shack Century Link has prepared a series of activities. For the first seven days, the first 200 customers each day receive limited-edition opening memorabilia with any purchase. Additionally, registering as a member through the official mini-program grants exclusive opening package discounts. This invites nearby professionals and residents to experience and taste during the opening period.
In terms of burger choices, Shake Shack continuously expands its protein options beyond classic Angus beef and chicken burgers by introducing thick-cut cod fish burgers and BBQ smoked pork burgers this year, catering to diverse tastes.
Understanding the rhythm of urban life, Shake Shack offers tailored solutions for busy weekdays and leisurely weekends. For the fast-paced weekday lunch breaks, "Business Preferred Sets" are designed to maximize efficiency without compromising on quality. Utilizing online ordering systems, customers can pre-order and pick up instantly upon arrival, fitting perfectly into the lives of busy professionals. Meanwhile, for relaxed weekend gatherings, there are sharing-friendly "Joyful Combos," including sets suitable for pairs or families, ensuring everyone enjoys a pleasant afternoon.
From efficient weekday sets to shareable weekend combos, Shake Shack meets various consumption scenarios with diversified product selections, always maintaining quality while offering budget-friendly choices.
More Than Just Quality Ingredients, It’s a Commitment to Promising Markets
Starting as a hot dog stand in Madison Square Park, New York, in 2004, Shake Shack has spent almost two decades narrating a story of commitment to quality. Its dedication to culinary excellence is evident in its meticulously selected ingredients worldwide. Opening a store at Century Link Plaza signifies another vote of confidence in the local market. "Stand For Something Good" isn't just a slogan—it's a promise embodied throughout.
The opening of this store underscores Shake Shack's long-term commitment to the Chinese market, particularly Shanghai. Each step taken in Shanghai is based on a deep understanding and firm belief in the local market, continuing its legacy of quality ingredients and recognizing the potential of Shanghai's consumer market.
In today's market context, the opening signals Shake Shack's optimistic outlook on local consumption vitality. The brand aims to connect communities through delicious food, becoming an integral part of consumers' everyday lives.
With the opening of Shake Shack Century Link, Pudong's dining scene welcomes another standout choice. Authentic American flavors, a refined dining environment, and a relentless pursuit of quality make Shake Shack Century Link a must-visit culinary destination.