Industry Insights 03 Jan 2026 views ( )

iFIT and F45 Training Announce Global Partnership to Drive Deep Integration of Digital Fitness and In-Studio Workouts

iFIT, a global leader in connected fitness content and equipment, today announced a new global partnership with F45 Training, a world-renowned fitness community and franchising brand. This collaboration will seamlessly integrate at-home digital workouts with in-person group fitness, comprehensively reshaping and enhancing members’ overall fitness experience.

The partnership launches on December 8, combining F45 Training’s globally acclaimed high-intensity functional training methodology with iFIT’s immersive content production capabilities and extensive global platform to deliver a more engaging, holistic workout experience for users.

Integrated Fitness Collaboration

This strategic partnership focuses on two core initiatives designed to drive deep user engagement across both platforms:

• Premium Digital Content Licensing: iFIT will gain rights to feature a curated selection of signature F45 Training functional home workout programs on its global streaming platform, instantly bringing F45’s proven, results-driven training system to iFIT’s global subscriber base.
• Exclusive Co-Created Content: F45 Training and iFIT will jointly produce a fresh, dynamic series of at-home workout content. By combining F45’s expertise in class design with iFIT’s immersive content production, the collaboration will further enhance the digital fitness experience for users of both platforms.

From Digital to Physical: Unlocking In-Person Training Opportunities

This partnership will power F45 Training’s global network of physical studios by driving digital users into real-world fitness environments. Starting January 8, 2026, eligible iFIT subscribers who complete one co-created at-home F45 workout will unlock one free in-studio F45 Training class per month. Qualified iFIT users can redeem one complimentary in-person session each month.

"This partnership marks a pivotal moment in the fitness industry, demonstrating that digital fitness content and physical training experiences don’t just coexist—they amplify each other," said Jeremy McCarty, iFIT’s Chief Subscriptions and Content Officer. "Our members are highly active and health-conscious—data shows approximately 40% already hold memberships at other gyms or studios. By offering them a seamless pathway to experience the energy and atmosphere of an F45 studio firsthand, we not only strengthen our own value proposition but also consistently bring high-intent new members into F45 studios worldwide."

"Partnering with iFIT allows F45 Training to meet modern exercisers wherever they choose to work out—at home, on the go, or stepping into a studio," said Ryan Mayes, Chief Operating Officer of FIT House of Brands, parent company of F45 Training. "This collaboration represents a bold expansion of our brand footprint. Leveraging iFIT’s global platform increases our visibility, showcases our world-class functional training system, and converts a highly active, goal-oriented audience into long-term, passionate F45 studio members."

About iFIT

iFIT Inc. is a leading global fitness technology company dedicated to helping people live longer, healthier lives through innovative connected fitness technology. With a global community of over 6 million exercisers, iFIT delivers immersive, personalized fitness experiences across home, mobile, and gym settings. Through proprietary software, cutting-edge hardware, and a rich content ecosystem, iFIT elevates the fitness experience via brands such as NordicTrack, ProForm, Freemotion, and the iFIT app. From cardio and strength training to recovery, iFIT supports users at every stage of their fitness journey. Learn more at iFIT.com.

About FIT

FIT (Functional Inspired Training) House of Brands is a global fitness franchising group operating in over 55 countries with more than 1,500 studios. As an industry-leading brand platform, FIT offers franchisees a proven business model, comprehensive operational support, and systematic training programs through its diverse portfolio of brands.

F45 Training: The world’s leading functional training brand, delivering 45-minute team-based workouts that integrate strength, cardio, and scientifically validated programming to build strength, boost endurance, and promote long-term performance and health.

FS8: FS8 blends Pilates, sculpting, and yoga into a low-impact, fluid full-body workout. Designed around eight scientifically proven core elements, it builds strength, enhances flexibility, and promotes mental and physical well-being. The experience balances dynamic movement with restorative benefits, offering members a refreshing approach to fitness within an inclusive, community-driven environment.

VAURA Pilates: VAURA Pilates features sensory-driven reformer Pilates classes that combine precise movements with performance training in an immersive environment. Neon lighting, mirrored ceilings, and rhythmic music work together to energize participants, making every session powerful, effective, and transformative for both body and mind.

Recovery: Offering a range of recovery solutions including cold plunges, infrared saunas, and percussion therapy, this program is designed to optimize recovery and elevate athletic performance.

FIT is committed to building a sustainable, scalable global franchise network that helps more people achieve greater movement freedom, improved fitness, and longer, healthier lives. Learn more at www.functionalinspiredtraining.com, or follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).

Disclaimer: This content is for informational purposes only and does not represent the views of this site. For more details, please refer to the official announcements from the respective brands.