Growing Global: How a B2B Sales Firm Helps Small Businesses Expand Their Reach

This article is sponsored by Go-on Group, a sales and business development firm that provides expert business, marketing, and sales consulting services.

For many small and medium-sized enterprises (SMEs), the prospect of expansion is a double-edged sword. While it offers a pathway to increased revenue and growth, it also comes with complex challenges, from navigating foreign regulations and business cultures to establishing a reliable network of sales contacts. In an increasingly interconnected and competitive global network, successfully growing your reach requires a strategic and personalized approach to business development.

Established in 1997, Go-on Group works with companies looking to accelerate profitability and expand into new markets. With headquarters in Monaco, Monte Carlo and a primary office in Germany, the company has successfully grown in size and experience over the last 27 years, now supporting clients across Europe with a presence in the U.S. and Saudi Arabia.

"Our approach is about being a partner in ongoing business success,” said Giammaria Colella, an AI Solutions Consultant at Go-on Group. "We work in several directions to facilitate growth: we help our clients sell their products, and we also have a dedicated team working to find the right customers for those products in the new market. This dual focus allows us to act as a bridge, simplifying the entire process and building the trust needed for success in competitive markets.”

The firm specializes in sales and business development with expertise in strategic mergers and acquisitions, procurement optimization, and AI-driven B2B solutions, continually introducing new services to streamline operations and support various sectors in achieving their growth and profitability goals.

Get to Know Go-on Group

Founded: 1997, with over 27 years of successful operations.

Global Presence: Offices in Germany, Houston, U.S.A., and Saudi Arabia, with a growing presence in interconnected markets worldwide.

Industries Served: Oil and gas, energy, automotive, transportation, aerospace, and others.

Business Network: Leverages a network of over 12,500 business contacts.

Thomas Insights (TI): Can you talk about Go-on Group’s approach to helping small and medium-sized enterprises expand into new markets?

Giammaria Colella (GC): Our approach is rooted in offering comprehensive support for local and international business expansion. At the core of our business model, we act as a fully operative sales branch office for our clients: we help the client prepare to open a new market, and then we work on customer sales by finding end customers who will buy our client’s product.

Our team of consultants work with clients to develop tailored plans for improving sales and marketing efforts. This includes conducting in-depth market studies to provide insights into target markets, competitors, and consumer behavior, which supports our strategic planning. This is part of our ongoing goal to ensure that our clients get the best of both worlds, through a partner that is invested in their product and is actively working to build their customer base in a new region.

TI: What are some of the key trends you?ˉre seeing in the industries you serve, and how is Go-on Group adapting to stay ahead?

GC: From general sales outsourcing, sales training, and B2B marketing to specific markets like hydrogen, waste-to-energy, and e are seeing a shift towards the need for more comprehensive support, and we?ˉre adapting by introducing new services. For example, we are exploring fundraising activities, leveraging our huge network of potential investors to connect them with potential projects. We are also beginning to offer evaluations for early-stage startups. These initiatives allow us to expand our portfolio beyond the more traditional industries like oil and gas, and also serve startups that need to expand their sales targets.

Our flexibility and adaptability allow us to approach business development in new ways, even offering consulting on digital platforms and how to use AI tools. This is part of a new overall approach for the company, as we recognize the need to evolve from traditional, in-person lead generation to new digital methods.

TI: What makes Go-on Group different from other sales and business development firms?

GC: A key differentiator is our ability to innovate and adapt. We have a solid foundation built over decades, with a sales team based in Germany that has its own network and pipeline of contacts. However, we recognize that adapting to new market conditions is essential for growth, which is why we go beyond traditional methods like trade shows and business cards to an approach that includes RFQ platforms and other digital tools.

At Go-On Group, we believe in a "minimum investment for a maximum impact,” and we are constantly looking for new and innovative ways to approach sales development. We personalize our approach, tailoring messaging and resources to meet each client’s specific needs and challenges. This mindset is what allows us to take a company that has been operating a traditional way for decades and help them find new opportunities in a changing market.

TI: Can you share a success story about how your business helped a client overcome a challenge?

GC: We recently had a client who wanted to enter the UK market but was facing significant challenges due to the Brexit situation. We helped this client by working to establish a sales branch office that enabled them to recover and improve their market presence from a different perspective. We?ˉve been working in both the UK and Saudi Arabia markets for several months now, making these types of strategic moves to help clients establish a foothold in new territories and overcome geopolitical hurdles. These kinds of challenges are what our team excels at, as we use our deep experience to help clients navigate complex situations and successfully expand their business.

TI: You mentioned that your recent strategy involves taking on a more digital approach. Can you explain what this entails?

GC: This digital shift is a new path for us, representing an evolution from our traditional core strategy. We are now exploring new ways to generate leads and opportunities for our clients. A key example is a digital platform we?ˉve developed called Xpylon. This matchmaking platform is designed to do what Go-on Group has done for 27 years, but in a digital environment. It allows us to onboard all our clients and connect them in one place where they can find tailored content, stay updated on sector trends, and eventually, even submit quotes as part of ongoing business. The platform’s goal is to provide an accessible entry point for clients, requiring a minimal investment to begin generating interactions and building trust.

To learn more about how Go-on Group helps businesses around the globe achieve their sales and profitability goals, contact us on our website.