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transcosmos Empowers Overseas Pet Brand to Successfully Expand in the Japanese Market

transcosmos inc. (hereinafter “transcosmos”) has provided comprehensive marketing support services to an international pet brand aiming to enhance its brand awareness and drive sales growth in Japan. The brand has already achieved top rankings across multiple core categories on Amazon Japan, demonstrating strong market traction. To unlock further growth potential, the brand sought transcosmos’ expertise to strengthen its local presence and deepen Japan-specific marketing strategies.

Leveraging deep insights into Japanese pet owners’ behaviors, transcosmos deployed a precision marketing solution based on real-world offline foot traffic data. By analyzing anonymized mobile device signals from high-intent locations—such as veterinary clinics, pet grooming salons, and pet specialty stores—the campaign accurately identified and targeted consumers with genuine interest in pet care, enabling highly relevant ad delivery.

In parallel, transcosmos activated a trusted offline media channel: in-clinic communication within veterinary hospitals. Recognizing that pet owners place high trust in veterinary environments, the team designed a nationwide campaign spanning over 500 veterinary clinics, ensuring brand messaging was delivered naturally and effectively during moments when customers were already engaged in pet health decisions.

Project Highlights

Core Challenge: Elevate brand recognition in Japan and establish a sustainable foundation for long-term growth.

Key Initiatives:

1. Precision digital advertising powered by offline visitation data from vet clinics, pet salons, and retail stores.
2. High-trust offline media deployment via a nationwide network of veterinary hospital information displays.

Results Achieved:

• Efficiently reached high-intent pet-owning audiences.
• Drove website and platform traffic to approximately 5 times pre-campaign levels.

With extensive experience supporting global brands entering and scaling in Japan, transcosmos combines nuanced understanding of local consumer behavior, media ecosystems, and cultural context to deliver end-to-end localization—from strategic planning to execution—enabling brands to achieve lasting market success.

Looking ahead, transcosmos remains committed to serving as the preferred localization partner for international brands in Japan, empowering sustainable growth through data-driven, culturally attuned strategies.

About transcosmos Greater China

Since entering China in 1995 with offshore services and establishing its first customer contact center in Shanghai in 2006, transcosmos has expanded its footprint across 25 cities including Beijing, Tianjin, Hefei, Changsha, Xi’an, Wuhan, Neijiang, Zhengzhou, Rizhao, Suzhou, and Taipei. The company delivers a wide range of BPO services—including customer contact centers, customer experience management, end-to-end e-commerce operations, digital integrated marketing, and system development—to leading Chinese and global brands.

About transcosmos Group

Founded in 1966, transcosmos integrates human expertise with cutting-edge technology to deliver high-quality, high-value services that strengthen clients’ competitiveness. Operating through 185 branches across 36 countries—with a strong focus on Asia—the group supports enterprises in achieving both cost optimization and revenue growth. As a global enabler of e-commerce, transcosmos offers one-stop cross-border solutions, connecting premium products and services to consumers in 46 countries. Committed to being a “Global Digital Transformation Partner,” transcosmos continues to help businesses navigate evolving digital landscapes and accelerate innovation.

*“transcosmos” is a registered trademark of transcosmos inc. in Japan and other countries.
*All other company, product, and service names mentioned are trademarks or registered trademarks of their respective owners.

Source: transcosmos inc.